Join Us for Scaling Your GTM Function: A WorkTech Advisory Scaling Series Session
Scaling revenue isn’t about silver bullets. It’s about putting the right levers in place — and turning them in sync.
In this Scaling Series Open Office Hours, we’ll explore the 10 foundational activities that make a GTM function scalable, predictable, and profitable.
What You’ll Gain:
- How to define your Ideal Customer Profile (ICP) as your North Star
- Why bottom-up capacity and coverage models beat top-down quotas
- Ways to set math-backed revenue targets your team can believe in
- How to build a repeatable sales process that drives predictability
- Tactics to protect seller time for high-value activities
- Practical steps to keep pipeline healthy and forecast reliable
This isn’t a webinar — it’s your chance to get practical, personalized guidance in a confidential, founder-focused forum.
Meet Your Moderators:
Marilyn Pearson Hendricks — CEO of WorkTech Advisory, with 20+ years guiding Work/HRTech firms to growth.
Eric Hachmer — Co-Founder & Managing Partner of HighFive Advisory. Eric is known for blending strategic vision with operational precision to help businesses scale revenue functions with discipline and predictability.
Steve Frappier — Co-Founder & Managing Partner of HighFive Advisory. Steve brings 25+ years of experience leading sales organizations, building cultures of accountability, and mentoring high-performing sales leaders across Fortune 500s and startups.
Who Should Attend
- HR and WorkTech founders scaling beyond founder-led sales
- Executives aiming to improve sales velocity and predictability
- Leaders looking for a repeatable framework for revenue growth
Event Details
- When: October 7, 2025 | 10:45 a.m.–12:00 p.m. ET
- Where: Virtual (link shared upon registration)
- Format: 15-min expert briefing + open Q&A and discussion