Join Us for a Focused, Founder-Centric Session
Your value proposition is the single most important message your buyers will hear. Yet too often, founders default to describing features and functions instead of addressing what matters most: the urgent problems their ideal customers need solved.
In this live, interactive Scaling Series Office Hours, we’ll break down exactly how to sharpen or reframe your value proposition so it grabs attention, builds trust, and accelerates sales.
What You’ll Gain:
- A clear understanding of what a value proposition is (and what it isn’t)
- Practical frameworks to shape your value promise into a concise, compelling statement
- A competitor analysis exercise to spot where you can stand out
- The five key questions every founder should answer before drafting a value proposition
- Real-world tactics to pressure-test your message with buyers before taking it to market
You’ll also have the chance to ask questions, share challenges, and hear from fellow Work/HRTech founders — all in a confidential, founder-friendly environment.
Meet Your Moderators:
Marilyn Pearson Hendricks — CEO of WorkTech Advisory, with 20+ years guiding Work/HRTech firms to growth.
Jeremy Citro — B2B HR advisory expert with 15+ years in SaaS, customer success, and sales engineering. Jeremy has helped countless founders build sharp, trust-building value propositions.
Who Should Attend
- HR and WorkTech founders ready to refine their GTM strategy
- Senior executives building market differentiation in crowded categories
- Leaders looking for clear, practical frameworks to reduce sales friction
Event Details
- When: October 15, 2025 | 11 a.m.–12:00 p.m. ET
- Where: Virtual (link shared upon registration)
- Format: 15-min expert briefing + open Q&A and discussion