---
title: "Scaling Series Office Hours: Mastering Software Product Demos"
description: 12 practices that turn software product demos into deals. Live briefing and Q&A with Marilyn Pearson Hendricks and Jeremy Citro. April 20, 2026.
---

[WorkTech Advisory Events](https://www.worktechadvisory.com/worktech-advisory-events)

# [Scaling Series Office Hours: Mastering Software Product Demos](https://www.worktechadvisory.com/worktech-advisory-events/12-practices-turn-software-product-demos-into-deals-live)

 Written by [WorkTech Advisory](https://www.worktechadvisory.com/worktech-advisory-events/author/worktech-advisory) | March 2026

Founders and go-to-market leaders in HR and work tech often walk into demos ready to showcase features. But today's B2B buyers are not looking for a product tour. They want to see how you solve their specific problem and get them to a better outcome.

Date: April 20 , 2026  
Time: 11 AM – 12:00 PM ET  
Format: LinkedIn Live | 15-min expert briefing + open office hours Q&A

### Overview

In this live session, we'll walk through tested practices for turning demos into deal-closing conversations, drawn from their combined decades of experience in enterprise SaaS, talent management, and go-to-market advisory.

You will learn how to:

- Research the three things that matter most before every demo
- Tailor your demo environment so it feels built for the buyer
- Lead with outcomes instead of features
- Turn objections into trust-building moments
- Secure specific next steps before you hang up

Bring your questions. The second half of the session is open Q&A where you can get direct feedback on your demo approach.

#### **Speakers:**

- **Marilyn Pearson Hendricks** – CEO, WorkTech Advisory
- **Jeremy Citro** – HR Solutions/SaaS Storytelling and Use Case Development Expert

 

 

[View full post](https://www.worktechadvisory.com/worktech-advisory-events/12-practices-turn-software-product-demos-into-deals-live)

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