Founders and go-to-market leaders in HR and work tech often walk into demos ready to showcase features. But today's B2B buyers are not looking for a product tour. They want to see how you solve their specific problem and get them to a better outcome.
Date: April 20 , 2026
Time: 11 AM – 12:00 PM ET
Format: LinkedIn Live | 15-min expert briefing + open office hours Q&A
In this live session, we'll walk through tested practices for turning demos into deal-closing conversations, drawn from their combined decades of experience in enterprise SaaS, talent management, and go-to-market advisory.
You will learn how to:
Research the three things that matter most before every demo
Tailor your demo environment so it feels built for the buyer
Lead with outcomes instead of features
Turn objections into trust-building moments
Secure specific next steps before you hang up
Bring your questions. The second half of the session is open Q&A where you can get direct feedback on your demo approach.