---
title: WorkTech Scaling Series
description: Explore the WorkTech Scaling Series—on-demand videos for HR tech leaders on GTM, sales, fundraising, and growth with practical, proven moves you can apply now.
---

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# WorkTech Scaling Series

Explore the WorkTech Scaling Series. On-demand videos for work and HR tech leaders on GTM, sales, marketing, fundraising, and growth with practical, proven moves you can apply now.

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[![](https://www.worktechadvisory.com/hubfs/mastering-software-product-demos-turn-demos-into-deals.png)](https://www.worktechadvisory.com/worktech-scaling-series/mastering-software-product-demos-turn-demos-into-deals)

### [Mastering Software Product Demos: 12 Practices That Turn Demos into Deals](https://www.worktechadvisory.com/worktech-scaling-series/mastering-software-product-demos-turn-demos-into-deals)

Mar 31, 2026, 3:28:47 PM

###### [![Image of Marilyn Pearson Hendricks](https://app.hubspot.com/settings/avatar/afffc63f8506571b4fece5fc795be842) Marilyn Pearson Hendricks](https://www.worktechadvisory.com/worktech-scaling-series/author/marilyn-pearson-hendricks)

[WTA Scaling Series](https://www.worktechadvisory.com/worktech-scaling-series/tag/wta-scaling-series)

Some HR and work tech founders treat product demos like feature tours. But the best demos are not presentations. They are conversations that build trust, surface real problems, and move deals forward. In this installment of the WorkTech Scaling Series, Marilyn Pearson Hendricks and Jeremy Citro share 12 field-tested practices that turn software product demos into deal-closing advantages.

[Read More](https://www.worktechadvisory.com/worktech-scaling-series/mastering-software-product-demos-turn-demos-into-deals)

[![craft-winning-work-tech-value-proposition-worktech-scaling-series](https://www.worktechadvisory.com/hubfs/craft-winning-work-tech-value-proposition-worktech-scaling-series.png)](https://www.worktechadvisory.com/worktech-scaling-series/craft-winning-work-tech-value-proposition)

### [How to Craft a Winning Work Tech Value Proposition: A Roadmap for Founders](https://www.worktechadvisory.com/worktech-scaling-series/craft-winning-work-tech-value-proposition)

Jan 8, 2026, 12:06:19 PM

###### [![Image of Jeremy Citro](https://www.worktechadvisory.com/hs-fs/hubfs/worktech-advisory-jeremy-citro.png?height=70&name=worktech-advisory-jeremy-citro.png) Jeremy Citro](https://www.worktechadvisory.com/worktech-scaling-series/author/jeremy-citro)

Your value proposition is at the heart of your go-to-market success. In this blog, Jeremy Citro shares a practical roadmap to help work and HR tech founders create a value proposition that captures buyer attention, differentiates from competitors, and accelerates growth.

[Read More](https://www.worktechadvisory.com/worktech-scaling-series/craft-winning-work-tech-value-proposition)

[![scaling-gtm-function-foundational-activities](https://www.worktechadvisory.com/hubfs/scaling-gtm-function-foundational-activities-worktech-scaling-series.png)](https://www.worktechadvisory.com/worktech-scaling-series/scaling-gtm-function-foundational-activities)

### [Scaling Your GTM Function: The Foundational Activities That Drive Sustainable Revenue Growth](https://www.worktechadvisory.com/worktech-scaling-series/scaling-gtm-function-foundational-activities)

Jan 8, 2026, 12:05:49 PM

###### [![Image of Eric Hachmer](https://www.worktechadvisory.com/hs-fs/hubfs/eric-highfiveadvisory.jpg?height=70&name=eric-highfiveadvisory.jpg) Eric Hachmer](https://www.worktechadvisory.com/worktech-scaling-series/author/eric-hachmer)

Scaling revenue isn’t about finding a silver bullet. It’s about getting the right levers in place and turning them in sync. In this Scaling Series session, I break down the ten foundational activities that make a GTM function scalable, predictable, and profitable.

[Read More](https://www.worktechadvisory.com/worktech-scaling-series/scaling-gtm-function-foundational-activities)

[![modern-marketing-strategies-worktech](https://www.worktechadvisory.com/hubfs/modern-marketing-strategies-worktech.png)](https://www.worktechadvisory.com/worktech-scaling-series/modern-marketing-strategies-worktech)

### [10 Modern Marketing Strategies Every HR Tech Founder Should Know](https://www.worktechadvisory.com/worktech-scaling-series/modern-marketing-strategies-worktech)

Jul 26, 2025, 3:23:58 PM

###### [![Image of Kirsten Robinette](https://www.worktechadvisory.com/hs-fs/hubfs/Kirsten-Robinette.jpg?height=70&name=Kirsten-Robinette.jpg) Kirsten Robinette](https://www.worktechadvisory.com/worktech-scaling-series/author/kirsten-robinette)

[Video](https://www.worktechadvisory.com/worktech-scaling-series/tag/video)

What worked in marketing five years ago won’t get you far today. Discover 10 practical marketing strategies that HR and work tech leaders can use to drive growth, earn trust, and stay competitive.

[Read More](https://www.worktechadvisory.com/worktech-scaling-series/modern-marketing-strategies-worktech)

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