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Kirsten is a senior marketing professional with over 16 years of experience, helping growth-oriented organizations in the human capital sector build and scale high-impact marketing functions. Her background spans a range of industries and business models, with a focus on developing strategic, integrated programs that align with company goals and deliver measurable outcomes. Over the years, she's led full-funnel marketing efforts, working closely with cross-functional teams to strengthen brand positioning, deepen audience engagement, and drive long-term business growth. Kirsten brings a balance of strategic thinking and hands-on execution, with a track record of building marketing programs that evolve with the needs of the business. Her expertise includes growth marketing, AI enablement, content strategy, digital marketing, social media, sales enablement, and brand development—blending creativity with data-driven insights. Whether you're expanding an existing team or building something from the ground up, Kirsten brings the leadership and versatility to make an immediate and lasting impact.
What worked in marketing five years ago won’t get you far today. Discover 10 practical marketing strategies that HR and work tech leaders can use to drive growth, earn trust, and stay competitive.