About Us

With a collective 100+ years of experience, WorkTech Advisory is the premier strategic advisory partner supporting global work and HR tech founders and senior executives.

Our Passion and Mission

We thrive on working with ambitious work and HR tech founders to help them achieve sustainable growth and reduce risks. Our team of advisors provides high-touch consultation to help our clients make critical decisions that shape their software business's growth, performance and value.

We understand that work and HR technology businesses face unique challenges and an ever-growing ecosystem of competitors. Our services are designed to provide clarity and guidance to help founders and senior executives confidently navigate these challenges. Whether you're looking to scale your business, reduce risks or gain a competitive edge, we have the expertise and experience to help you achieve your goals.

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Our Team


Howard Flint, MBA

Co-Founder and Managing Partner
  Manchester, England, UK

With 30+ years in global business development and 25 years of executive leadership, Howard is a seasoned entrepreneur and Co-Founder of our organization.

  Connect with Howard


Marilyn Pearson Hendricks, MBA

Co-Founder and Managing Partner
  Minneapolis, Minnesota, US

Marilyn is an HR technology executive with 20+ years of experience. Her expertise spans numerous HR SaaS providers, and she has dedicated her career to advancing the technology, processes and mindset that support innovative people management used by organizations globally.

  Connect with Marilyn


Kate Heath

SVP of Strategy and Solutions
  Cambridge, England, UK

Kate has 20+ years of experience in the human capital industry, with a focus on start-up, product launch and go-to-market strategy and execution.

  Connect with Kate


Paul Storfer

Practice Area Leader
 New York City, New York, US

Paul is a thought leader in human capital and competency strategy, with a focus on proactive and integrated solutions to optimize profitability and long-term performance. He has extensive experience as a trusted advisor to C-suite and senior HR executives, and is an expert in talent management systems.

  Connect with Paul


Kirsten Robinette

Marketing Strategist
  Los Angeles, California, US

Kirsten has 11+ years of marketing experience in the human capital industry, with a focus on content strategy, execution, branding and channel distribution.

  Connect with Kirsten


Jeremy Citro

HR Solutions/SaaS Storytelling and Use Case Development Expert
 Worcester, Massachusetts, US

Jeremy has 15+ years of experience in B2B advisory services for HR executives. He specializes in scaling the customer success function, B2B HR advisory and SaaS sales engineering. With expertise in talent and labor market analytics, talent management and sourcing strategies, Jeremy excels in DE&I, digital talent strategy and product value proposition.

  Connect with Jeremy


Peter Gold

Practice Area Leader
 Plymouth, England, UK

Peter is an industry expert in talent technologies. He built one of the first Applicant Tracking Systems in 1999 and has since advised organizations of all sizes on their direct hiring strategy. He has also assisted both startup and global HR technology companies in product, marketing, and sales, enabling accelerated revenue growth.

  Connect with Peter


Matt Pietsch

Practice Area Leader
  Atlanta, Georgia, US

Matt is a seasoned C-Suite Executive and CRO/CSO with 25+ years of experience in HR technology and innovative Human Capital Management SaaS products. He excels in revenue acceleration, shareholder value creation, start-ups, restructuring, go-to-market strategy and global expansion. Matt positions companies for success, including fundraising and exit strategies.

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James Hewitt

Practice Area Leader

James is a distinguished Asia-Pacific Tech Executive with over 20 years of experience in HR Tech Sales. He's renowned for his expertise in scaling SaaS and AI start-ups and has made substantial contributions as an investor and advisor to over 25 global ventures.

  Connect with James

What We Value


Leveraging our systematic approach, we seek to comprehensively understand our communities' current state and ecosystem and their goals and vision. To achieve this, we never approach internal or external conversations with judgment or bias. Instead, we encourage our people always to aspire to understand first, listening empathically and asking relevant and challenging questions when appropriate and necessary.


While we have a methodological advisory framework, our approach is never dogmatic. Our team is comprised of multiple disciplines and areas of specialization – creativity, and the ability to think freely are what unite us. This allows us to liberate ourselves from traditional thought processes when considering the needs of our community – while still operating in a framework that promotes ingenuity.

Being supportive

We support our community by asking the critical questions that help make a shift towards something more meaningful and that deliver on short and long-term goals. We always work within a framework of confidentiality, understanding that this, coupled with accountability, builds a mutual level of trust and loyalty.


We do what is right and in line with our morals. We don't take it lightly that we are positioned to drive significant change within our community's business. We confidently stand behind our approach and the solutions we propose. We communicate what we believe is the truth and operate within a framework that allows people to hear critical feedback. We do all of this to support our community in realizing its goals.

Intellectual curiosity

When approaching a prospective client or project, we leverage an extensive discovery framework to ensure we thoroughly grasp their current state and desired outcomes. We ask probing questions to get to the root of ideas and challenges. We stay current with discipline and market shifts, trends, and best practices. And we ensure our people always have a safe environment to ask questions, challenge opinions, and collaborate on projects.

Ready to grow your business?

Learn how we can work with you to create a roadmap for success in today's competitive landscape.