Founders and go-to-market leaders in HR and work tech often walk into demos ready to showcase features. But today's B2B buyers are not looking for a product tour. They want to see how you solve their specific problem and get them to a better outcome.
Date: April 20 , 2026
Time: 11 AM – 12:00 PM ET
Format: LinkedIn Live | 15-min expert briefing + open office hours Q&A
Overview
In this live session, we'll walk through tested practices for turning demos into deal-closing conversations, drawn from their combined decades of experience in enterprise SaaS, talent management, and go-to-market advisory.
You will learn how to:
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Research the three things that matter most before every demo
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Tailor your demo environment so it feels built for the buyer
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Lead with outcomes instead of features
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Turn objections into trust-building moments
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Secure specific next steps before you hang up
Bring your questions. The second half of the session is open Q&A where you can get direct feedback on your demo approach.
Speakers:
- Marilyn Pearson Hendricks – CEO, WorkTech Advisory
- Jeremy Citro – HR Solutions/SaaS Storytelling and Use Case Development Expert
