WorkTech Scaling Series

Explore the WorkTech Scaling Series. On-demand videos for work and HR tech leaders on GTM, sales, marketing, fundraising, and growth with practical, proven moves you can apply now.

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WTA Scaling Series

Mastering Software Product Demos: 12 Practices That Turn Demos into Deals

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Marilyn Pearson Hendricks

Some HR and work tech founders treat product demos like feature tours. But the best demos are not presentations. They are conversations that build trust, surface real problems, and move deals forward. In this installment of the WorkTech Scaling Series, Marilyn Pearson Hendricks and Jeremy Citro share 12 field-tested practices that turn software product demos into deal-closing advantages.

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